First Step:
Figure out your passion...this is obvious, it is makeup! BUT, the question you need to ask yourself is, "do I want to work in smaller low-key jobs for local clients, do larger events (like weddings, etc.), or work in television?" Once you make that decision, you are ready to take baby steps forward into the world of a Freelance Makeup Artist.
Education:
To be or not to be? Is the question...
I will be the first to say you do NOT need a piece of paper showing that you went to Cosmetology School/Makeup Artistry School or got a license to do makeup, but at the end of the day, you want to be successful. To be successful includes taking some minor classes to keep up on your game. You will want to know all the new techniques for makeup application and learn about various types of makeup, what works best for whom, and what colors accentuate the variety of skin types/colors on different people. I suggest keeping up on new trends and taking a class here and there throughout your career.
Supplies:
The 3rd step is to stock up on every makeup supply you will need for your career. To start, you will want to invest in good makeup storage. You will want to buy a makeup case that can hold all of your supplies and will work well with your career. There are many different types with wheels or that can solely be carried.
Once you purchase your makeup train case, you will then need to purchase AT LEAST 2 makeup brush sets. One for current use, while the other is being sanitized, washed and laid flat to dry. Once you have this, you will then need at the very least, a variety of the listed products:
Foundations in various skin tones
Primer
Setting powder in various skin tones
Variety of Eye Shadows
Variety of Lip Gloss & Lipstick
Variety of Eye Liners (Gel, Cream, Liquid & Pencil)
Variety of Mascaras (different wands for different effects)
Cleaning Solution for brushes & Antibacterial Spray (for brushes)
Facial wipes/eye makeup remover
Disposable Mascara wands, Lip brushes & Q-tips
Tape
False Eyelashes (in different styles)
Overtime, you will collect even more fun makeup goodies.
Marketing: One of the most important steps is advertising your business. There are several ways you can do so. Here is a list of examples: Social Media Marketing, Radio, verbal Mouth-Mouth, Brochures,
& Business cards. Another great thing is to advertise your new business by promoting w/ a personal website & blog.
Last Step: Now that you have built the following; earned a high fan, following, and clientele base, you can purchase an appointment book and start booking clients, or events!
*Key thing to remember is that no matter what, everything in life isn't just handed to us. We need to remain determined, keep focused and ambitious. Through hard work and dedication, anything is possible. So stay on track and never give up. Try to maintain a "personal" level w/ your clients and followers. The more they "like" you, the more they will do business w/ you & are willing to promote you as an artist on Facebook and other social media websites--which in the long run makes you more and more successful!
XO, ASH
Twitter: https://twitter.com/#!/sxymama805
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